Propuestas gráficas inspiradas en las especies de orquídeas representativas de la ciudad de Piñas.

Abstract

The objective of this titling work consisted of designing a system of graphic proposals inspired by the representative orchid species of the city of Piñas, through the abstraction of orchid flowers. The macro photography was used to keep a record of the ten species of orchids that were selected with the help of an Environmental Engineer and Taxonomist, as well as a researcher and tour guide. The selection process was carried out by identifying the most striking features of each orchid: the shape, the chromatic contrast and the level of knowledge and acceptance that society has on these species. Later, using the descriptive method of the selected species, a visual analysis was carried out in the following parameters: geometrization, macro module, repetitive modules, movement of the modules, design fundamentals, compositional categories and chromatic variety to arrive at the creation of modules and be applied in different graphic supports. These designs were made for specific audiences, determined with the help of tourism professionals from the city of Piñas, through a focus group and taking into account the essential characteristics of the selected audiences; subsequently, the graphics proposals made were validated. We can conclude that the geometrization and abstraction of orchid species comply with the majority of established parameters: design fundamentals and compositional categories, resulting in harmony and proportion in their shapes and colors. It is recommended to continue with the research on orchids or any cultural manifestation in the city of Piñas taking advantage of the fact that last year Ecuador was called Country of the Orchids, in this way reliable information will be given for future generations.