Proyecto de exportación de rosas escarchadas desde la Finca Lucy Roses, del cantón Cevallos, de la provincia de Tungurahua hacia Paris – Francia en el periodo 2016.

Abstract

The present research work is intended to develop pan Export Project of frosty roses from Lucy Roses farm to the France – Paris market; during the period 2016. The market research allowed knowing that France is a country with high potential demand of this product; since they know the quality and variety of Ecuadorian roses allowing to this project take place on the market with its added value. In the commercialization proposal there will be taken into account the following aspects, which are important for the exportation: transport, containers, and terms of payment. Producing a rose with a different characteristic, and with this added value become more competitive on the international market, which every time demands new products with the environment. In the financial analysis was taken as reference the updated values of sales from Lucy roses farm, through these financial reports was possible to obtain the following costs: the projection is 5 years later, getting an internal rate of return (IRR) of 29%, a net value added (NVA) of 13590,71 and a benefit cost of 1,45. With the mentioned results there was verified the practicality of the export project.