Proyecto de exportación de piña de la empresa Ssmo Comx S.C.C. desde la ciudad de Santo Domingo - Ecuador hacia la ciudad de Hamburgo - Alemania para el periodo 2017.

Abstract

The present investigation is a pineapple export project for SSMO COMX S.C.C. enterprise from the city of Santo Domingo – Ecuador to Hamburg – Germany in 2017. It aims to promote this product in international markets, since it complies with international standards. A market research was carried out to determine the demand based on export and import statistical data, the local supply and the customs regulations for this product to be exported to Germany. The trade balance for both countries is enhanced, since their bilateral relationship is very good. The regulations, paperwork, appropriate logistic, incoterms 2010, employees and processes of both countries for the pineapple export have been complied. From the financial study, this project is feasible because the NPV is a $97,906.99 and the IRR is 18% with a cost/benefit relation of $3.77. These results permit to export the product in doing so, the enterprise will increase its incomes. Besides, this export project is profitable due to these financial indicators.