Diseño de marcas multiples para el Gobierno Autónomo Descentralizado Municipal del cantón Baños de Agua Santa.

Abstract

In this research the Creation of Multiple Marks for the Autonomous Municipal Government of the Baños de Agua Santa canton was proposed. Which arises through the variation and the incorrect application of the brand of the Autonomous Municipal Government of the Baños de Agua Santa and from the department of Management of Sustainable Tourism as well as the nonexistence of a brand for the department of Education, Culture, Sports and Recreation, have allowed a scarce identity mark. Which has caused that there is no correct identification for the institution and its departments. The starting point of the brand building was the collection of information made through bibliographic and field research through surveys of a significant sample of the brands. The abstraction method was used to highlight significant elements and identities that allow the sustainability of the brands, obtaining as a result the final identity and construction of its various brands in conjunction with their manuals, as well as the presentation of a design of the strategic plan for the launch and promotion of the brand.