Proyecto de exportación de barras de chocolates kallari hacia el mercado Trenton – Nueva Yersey, para la Asociación Agroartesanal de producción de bienes agrícolas pecuarios y psicolas de Napo Kallari, cantón Tena, provincia de Napo, periodo 2015 - 2016.

Abstract

The present research work has as objetive to desing an export Project of Kallari Chocolate bars towards the Trenton market – New Jersey, for the Artisanal Agro Association of godos productions Agricultural Livestock and Psicolas. Tena Canton, Napo Province, Period 2015-2016, to position the brand of the product in the exterior market. For the development of the present research work was carried out an analysis of consumption of dark chocolate bars in Trenton – New Jersey, the shopping habits and consume of our meta market, with the completion of this analysis is established the existing unsatisfied demand for our products, for the calculation of projections was taken into account the population growth of our target market, being 2.6% which shows us favorable results for the marketing of Kallari Chocolate bars. In the economic study – financial we can determine the costs and expenses carried out in the execution of the project, thus determining the net values that were invested; besides it is also worked with the projections of production flow, row material required for the product, consumptions and other materials used in the elaboration of the chocolate bars; it is also considered spending projections about personnel and expenditure necessary for exportation and the most important was determined the price of national sell and the export price. The project evaluation measures the economic financial value through financial indicators which generate results of the Net Present Value (VAN), VAN1 27801.80 and VAN2 11863.76, The Internal Rate Return (TIR) is 25% of profitability, the Relationship – Cost Benefit (RB/C) of 1.54 and 1.25 and a recovery period of 2 years and eleven months, the presente project of export chocolate bars is considered viable and profitable to put in execution.