Plan de exportación de alcachofa al mercado de Barcelona-España para la empresa Municipal Agroindustrial Señora del Agro (EMAISA) del cantón Chambo, provincia de Chimborazo para el año 2015-2016.

Abstract

The present research aims to develop the plan of export of artichoke to the market of Barcelona- Spain for the Municipal Company Agroindustrial Señora del Agro MCAISA of canton Chambo, province of Chimborazo by the year 2015-2016, to determine the economic benefits direct and indirect through the generation of foreign currency, employment for the population, development of human and improving the quality of life and other social benefits that drive the culture of development in the province, which are determined through the market study presented in this plan of export, as a base analysis and financial evaluation using indicators such as: balance point, constitutes the production volume which corresponds to a situation that revenues cover cost, TREMA the financial evaluation studies the monetary aspects of the export plan and the contribution to the investor, IRR is justified from the point of view of financial, so that the rate of the project (63,77) is convenient for investors. The NPV measures the profitability of the plan of monetary values that exceed the desired profit after retrieving all the investment. RB/C indicator, indicatyes that the utility will have with the cost that represents investment financially, the period of return on investment is recovered in 1 year 5 months. Conclusion is established to promote the establishment and strengthening of business productive nucleus at regional level to improve the capacity of negotiation between producers and Association.