Proyecto de exportación de calzado de la empresa Calzafer Cia. Ltda., de la ciudad de Ambato, provincia de Tungurahua, hacia el mercado de Santiago de Chile, en el periodo 2015 - 2016.

Abstract

This research work has as objective to develop an export Project of the footwear company Calzafer CIA. Ltda. in Ambato city, Tungurahua province, towards the market of Santiago of Chile, in the period 2018 – 2016, all in order to expand and raise awareness in the international market about this product that meets international standards regulations. A consumer study was conducted to meet the demand of the product in the country of destination based on the statistical date on imports and experts, the local offerings for the supplying footwear and the customs regulations for access to and release of the product in Chile. It is necessary to emphasize that the bilateral relations of both countries are very good, giving intensification to their trade balances that are equally favourable. For the exportation of ladies and gentlemen footwear to the Chileans market there have been taken into consideration the legal aspect of the importing country as well as the exporter, the necessary documentation, the most adapted logistic to carry out the exportation, the incoterms 2010 employees and the process applied to this product to reach to its market destination. This way the economic and financial study performed in this export project indicates that the net present value is 1971916.59 which implies the feasibility of exporting, at the same time at TIR of 35.25% with a benefit cost ratio of $1.11, these results allows to carry our export since it reflects an increase in revenues of the company. In addition these financial indicators emphasize that this export project is profitable.