Proyecto de exportación de laca para pisos de madera para mejorar la rentabilidad de la empresa “Parquet los Pinos” desde la ciudad de Riobamba- Ecuador hacia las ferreterías de Lima - Perú.

Abstract

This research work is an “Exportation Project of lacquer for wooden floors in order to better profitability of company, “Parquet los Pinos” from the city of Riobamba-Ecuador to hardware stores in Lima-Perú”. It was aimed to know the profitability of Project. A market study was developed to analyze different factors such as: importations of objective market national exportations, socio-economics and political situation, and others, as well as technical, logistic, and financial study in which projection of sales, organizational structure, legal aspects, and financing are shown. The financial study is a very important point to analyze the profitability of Project obtaining the following results: Annual Net Value (ANV) $763.647,90, Internal Rate f Return (IRR) 54%, and cost-benefit ratio is 1,04, it means that each dollar invested generates 0,04 cents, recovering of invest will be reached in 9 years and three monts.