Diseño del proyecto para la creación de la Carrera de Administración de Empresas virtual FADE-ESPOCH

Abstract

The present degree work has as aim designing the educational project for the creation of the Major mode Virtual Business Administration at the Faculty of Business at the Escuela Superior Politécnica de Chimborazo. The proposal is developed based on the research methodology field through 325 surveys students from educational units, institutions of higher education and people in labor dependency and unemployment plus 25 surveys teachers of the School of Management companies and 20 interviews with managers of public and private institutions and companies in the city of Riobamba. The surveys were conducted to analyze the potential demand for the new major, the axes of most demanded studies in Riobamba city and also the ability and disposition of teachers of ESPOCH against this alternative. The results of the field research allowed to identify that the Major of Virtual Business Administration has acceptation mainly for aspirants to higher education. Besides, it could identify the major it is seen as a complement to other professions and as an alternative to education for people of working dependency. As a consequence it is recommended to the Faculty of Business Administration and the Distance Education Unit the implementation of the major in virtual mode, to potentiate distance education in virtual environments in the ESPOCH facilitating the learning and professionalization of a little market segment explored.