Elaboración de un plan de negocios de la Empresa Quijos Frut de la parroquia San Francisco de Borja, cantón Quijos, provincia de Napo, para el período 2017- 2019

Abstract

The research project focuses on preparing a Business Plan for the company Quijos Frut of the San Francisco de Borja Parish, Quijos canton, Napo province, which will improve administrative and operational management. The research is supported by an analysis and diagnosis of the current situation of the company Quijos Frut, through a survey applied to the administrative and operational staff of the organization, as well as potential customers who acquire the fruit pulp. Likewise, an interview was conducted to the owner of the company. The problem of the research is the lack of a business plan, and the need of training in customer service to encourage each member to identify with the mission, vision and objectives of the organization. It is transcendental to develop a quality product with the appropriate use of parameters of efficiency and effectiveness. The financial study and several financial indicators determined the viability of the project, for example, it has a NPV of $ 86.837,96, IRR of 75, 50%, PRI of 1 year and 16 days and a profit of $ 5, 96. The company Quijos must comply with the established requirements, in terms of health records and labels where the characteristics and benefits of the product are verified. Therefore, it is evident that the present business plan is feasible and consequently its application is recommended to increase productivity, competitiveness and profitability of the company.