Propuesta de un modelo de negocio que mejore la productividad en la Compañía de Transporte de carga pesada “TRAKENALT S.A” cantón Quero, provincia de Tungurahua, 2017

Abstract

The current research work is based on the design of a business model proposal that improves the productivity at “TRAKENALT” heavy load transportation company located i8n Quero County, Tungurahua Province, during 2017 in order to improve the productivity management of the company. For this, it has been necessary to develop a marketing study based on survey to the customers of the county as well as the partners of the company in order to identify the preferences and acceptance the people have regarding to this business. Then, it was necessary to carry out an internal and external analysis using some organizational tools such as: PEST analysis, SWOT matrix, BCG matrix to determine the growth rate and the market quota. The problem mentioned in the research is that the company has reduced facilities, it does not have good publicity, the decision-making is carried out empirically and the competitive is high, this factors cause a decrease in the cost of the service. The business plan proposes the implementation of commercial strategies to increase the demand of the heavy load transport service and at the same time meet the needs of usual and potential customers. It is recommended to implement Business Canvas Model which will allow potentiating the administrative and economic activities of the company; in addition it is necessary to implement the strategies established as well as socializing the new business model that will allow reaching the established objectives.