Diseño de un plan estratégico para la Cooperativa de Ahorro y Crédito “PRODVISIÓN” provincia de Tungurahua, cantón Pelileo, parroquia Salasaca, período 2019 – 2023

Abstract

The present degree work has as an aim to design a strategic plan for the "Prodvision" Savings and Credit Cooperative, with the purpose of improving its management through actions and strategies in period 2019-2023. For the investigation, the initial diagnostic of the Cooperative was considered, as well as an interview with the General Manager, survey of partners and workshops with the personnel. With the results obtained, the lack of strategies, objectives, policies, plans that contribute to the development of the institution was identified, therefore, the need for the implementation of the Strategic Plan was determined, so the same was updated, the diagnosis and the creation of the matrix of internal factors, FODA matrix and the Competitive Profile Matrix. Proposing in this way, adjustments of the Mission, Vision, Values, functional organization chart as well as establishing the macro objective and strategies by dimension: social, financial, products, services, human talent, organization and processes. Arriving to conclude that the Strategic Plan will help the institutional development and decision-making, for the above it is recommended to implement and socialize this proposal with those involved with the 'purpose of fulfilling the strategies created for the Savings and Credit Cooperative" Prodvision ".