Estudio de factibilidad para la exportación de la línea de cosméticos orgánicos Ikiam “Alma Amazónica” elaborados en base a esencias de plantas exóticas de la Amazonia desde la Fundación Chankuap recursos para el futuro, ubicada en la provincia de Morona Santiago, ciudad de Macas hacia el mercado americano estado de New York, en el periodo 2013-2014

Abstract

This project called Feasibility study for export of organic cosmetics line ikiam “Alma Amázonica” prepared for essences of exotic plants from the Amazon Chankuap Resources for the Future Foundation located in the province of Morona Santiago, Macas City to the American market state of New York in 2013-2014. Dedicated to the development of organic cosmetics are used, according to technical conditions and product needs. A brief summary of the discussion in chapters of the final report of the thesis, prior to obtaining title it has four chapters, conclusions and recommendations set out. The first chapter, which is the problem, deals with the problem that is occurring, and problem determination and justification. It should be noted that all information collected comes from primary and secondary sources, through interviews and research surveys conducted in all institutions and individuals who are involved in foreign trade. Chapter II corresponds to the theoretical framework in which the feasibility study is supported by previous research and confirms that it is a very important issue to deal with and you need it most interesting that makes current and theoretical concepts that are taken into account in whole process of preparing the thesis. In developing the study and market analysis it determined that there is unsatisfied demand in the American market specifically in the New York City with respect to the existing offer, a wide demand that Chankuap Foundation cannot fully cover it one part. Besides competition analyzes and marketing strategies to be implemented for the introduction of product and company market it arises. Chapter IV Framework Purpose made the proposal on how to proceed should the Chankuap Foundation for export to New York, requirements and documents needed to export the capital needed to carry out this plan of export, distribution channels and that it suits incoterm among other things, and finally determined to be desirable and feasible through an economic and financial evaluation.