Proyecto de exportación de pulpa de coco de la Empresa Planhofa C.A, ubicada en la ciudad de Ambato provincia de Tungurahua hacia Estados Unidos Los Ángeles California, para incrementar la rentabilidad de la empresa, periodo 2015

Abstract

The present work aims to design a project to export coconut pulp of the company Planhofa CA located in the city of Ambato, Tungurahua Province to the United States, Los Angeles, California, to increase profitability, period 2015. The research method applied in the project is exploratory, as it enables you to collect, examine and explore information on the topic, such as culture, economy, tastes and preferences of the target market; this method also allows to obtain relevant data from the company, the same determined that the company is able to export, because it has a production capacity to cover the domestic market as well as to expand into new markets. Los Angeles, California is a market that welcomes accepts products made with tropical fruits. It has the main port of entry for Ecuadorian products, generating a great advantage when you submit the product. A financial analysis which took into account all costs to be incurred and income that you get the project, in order to obtain the cash flow projected for the next five years was conducted; which allows obtaining the IRR, NPV, B/C and the recovery period. Once made the respective calculations it was observed that the export coconut pulp substantial profitability for the company is created, so it is recommended to run the export project.