Plan estratégico para la Empresa “PROGEDE OIL-NATURA” Cía. Ltda. del cantón Rumiñahui, provincia de Pichincha para el período 2018-2022

Abstract

The following research work is based on the elaboration of a strategic plan for the company, "PROGEDE OIL-NATURAL" Cía. Ltda., of the Rumiñahui Canton, Pichincha Province for the period 2018-2022 that will allow the improvement of the administrative management. The research was conducted through reliable information and data provided by the General Manager, collaborators and institutional analysis of the company. For the Strategic Plan elaboration, we proceeded to survey the members of the organization what served as a guide base to know the current situation of the same, which resulted in the company immediately require strategic planning; it was continued with the external situational analysis including the macro and micro environment and it identified which are the key external factors influencing the Company behavior, likewise the internal situational analysis in order to identify the internal factors, then the FODA matrix was developed where the strengths and weaknesses of the organization were known, finally the formulation of the strategic plan being of great support for the business development to achieve the fulfillment of the objectives and implementation of strategies such as: promote strategic alliances, promote the company and improve administrative management; which will contribute to business competitiveness in the environment. In this way, it is aspired that "PROGEDE OIL-NATURAL" will become a company that provides exceptional service in order to consolidate in the market, meeting the needs together and at the same time providing social and environmental value to the community.