Elaboración de un plan estratégico para el Comercial Tello de la ciudad de Machala, provincia de El Oro, período 2018-2022

Abstract

In this research the purpose was elaborate a strategic plan to improve the administrative financial management of "Comercial Tello" in Machala city, El Oro province, during the period 2018-2022. Developing this research were applied to the employees of the organization , interview to the General Manager, then a situational analysis was carried out through the Pestel, Porter and Value matrixes, which allowed to determine the internal and external factors to later build the SWOT matrix to know the different problems within the organization , among them the limited business growth due to being handled empirically and not having a strategic direction that involve the employees in their work, at the same time the organization was losing market position. For which it has been proposed within the strategic plan objectives and goals in the short, medium and long term that will help to fulfill the mission and the proposed vision, besides designing an organigram and its respective manual of functions so that the different collaborators have clear their activities and responsibilities, for which it is recommended that both the General Manager and his collaborators commit to meet each objective and that these in turn are monitored to be met, under the proposed indicators to achieve a competitive advantage in the industry.