Proyecto de factibilidad para la creación de una nueva sucursal de “CENARHU”, en la ciudad de Santo Domingo, provincia de Santo Domingo de los Tsachílas, período 2019

Abstract

The purpose of this research work is to design a feasibility project for the creation of a new branch of "CENARHU", in the city of Santo Domingo, province of Santo Domingo de los Tsáchilas, period 2019, with the objective of creating a strategy to improve business growth and development. To this end, techniques were used, such as: the survey aimed at the population of the city of Santo Domingo de los Tsáchilas, information on possible competition, observation of the internal processes of the company, using primary and secondary information. In the investigation, a diagnosis of the current situation was made, identifying internal and external factors and the impact on the company; then the following studies were developed: market study, where the possible unmet demand and the production of the competition were known; Project engineering where the strategic location for the location of the new branch was considered, considering several relevant aspects. In addition to the legal study, detailed legal documents that must be met for the operation of the business. Economic study, allowed to know the feasibility of the project, through the projection of costs. As final process the Financial Evaluation, where it is determined that the project is viable, since we have a NPV of $ 10'669,891.68. For what we recommend to the company, consider the proposal and start the project.