Análisis de la capacidad de exportación de la Empresa PRASOL “Lácteos Santillán” hacia Cali Colombia año 2016

Abstract

The purpose of the present research is to analysis about the export capacity of Prasol Dairy Company to Cali Colombia. A market study was conducted and it was verified that there is unsatisfied demand for the product. The Company will cover the 2% full by the local offer to supply national and international markets. Furthermore, the choice of required product to be exported is mainly conducted on the basis that the entire milk intended for cheese making; 80% is aimed for production of fresh cheese which has a number of nutritional benefits as protein source of high biological value, it emphasizes as an important source of calcium and phosphorus to provide enough minerals for good bone health. In order to develop the potential of the cheese in the national and international market took into account the competitive advantages that allow the viability and profitability of the product. Therefore, the development of the proposal took into account a number of requirements that the Company must have to perform an export to Cali such as: certificates, packaging, label, product distribution, payment, incoterms and transportation. As a result, it is determined that the Company is able to export and it is recommended to take this research as a basis to implement the respective analysis for export.