Proyecto de factibilidad para la creación de una empresa asociativa solidaria, productora y comercializadora de truchas envasadas al vacío por parte de cinco asociaciones en la provincia de Napo, cantón el Chaco, en el 2013

Abstract

“The objective is to elaborate a feasibility project to create a Voluntary Partnership Company, vacuum packed trout producer and trader by five associations in Napo Province, El Chaco Canton”. Determining the business viability of the proposal and trout vacuum processing, with the aim of adding value to the product and gain market competitiveness. Through a market survey it was found that the product demand is unmet, therefore an information gathering was held, which determined a representative sample in the target market, Quito city, the questionnaires designed in the audience were applied, and relevant information to the interest of the investigation was obtained. The needed resources for the implementation and operation of the company were set, as well as the main strategies to be adopted to stay afloat in the market and attract more customers, finally the required investment is 171,924.88 with 60% partners contribution and 40% credit to the Banco Nacional de Fomento, this investment is distributed in the acquisition of all fixed assets and capital specified for three-month operations. In the administrative area, personnel requirements, organizational structure in addition to the main requirements which are necessary for the implementation of the proposal. The financial assessment shows that the project is viable, since the evaluators deliver encouraging results, thus having a NPV (Net Present Value) higher than zero, 18.69% IRR (Internal Return Rent ), higher than the opportunity cost and 20.66% attractive return minimum rate, it was determined that the capital recovery time is less than 5 years. After analyzing the results it is concluded than the project is economically feasible and the associations can have good results in the social economic field.