Diseño de un plan de marketing turístico para posicionar los atractivos naturales y ecológicos que existen en la parroquia Rosa Zarate del cantón Quinindé, provincia Esmeraldas

Abstract

The objective of the present degree work is to propose a tourism marketing plan for positioning of the natural and ecological attractions of the Rosa Zarate parish, Quinindé canton, located in the Esmeraldas province, which allows in developing tourism through this planning. The type of research conducted was qualitative and quantitative, straight through, surveys and interviews field, being the national and foreign tourists involved in this research, the data was analyzed and interpreted to establish that attractions don´t have a position within the tourism sector, they declare that they don´t really know Rosa Zarate Parish far less its tourist attractions, Even though they were frequented to other destinations because there is no information about them in the different means of communications. The proposal contains a mark of easy positioning in the market and easy identification of what needs to be communicated, in addition training will be carried out to the staff and the community achieving development of the tourist attractions, as well as a communication strategy through the internet since it is the medium most used by respondents and finally make signage according to the manual provided by Ecuadorian´s Ministry of Tourism. It is recommended the application of this tourism marketing plan to achieve the positioning of the tourist attractions, thus contributing to its strengthening in the tourism area.