Diseño de un plan de marketing para la comercialización de servicios informáticos en la Empresa SEDICOM. Cantón Riobamba. Provincia de Chimborazo. Período 2018

Abstract

The design of a marketing plan for the commercialization of computer services in the company SEDICOM, located in the canton Riobamba, province of Chimborazo. Period 2018, its purpose is to encourage the placement of products and goods to be processed and to transfer information and data in digital form. In this effect, two surveys are conducted for viable consumers and the other for current buyers; Likewise, a SWOT matrix is applied, in order to be aware of the reality of the organization. In terms of results there are many strengths that are not well transferred, there is professionalism in the administrative and sales staff, however the organization does not have strategies that at the moment provide good publicity, a renewed image, a striking logo, innovative promotions that allow knowing the entity in an entity that focuses its function on a quality of service; reason why the solution strategy is implemented, reaching a suitable communication between its actors, encouraging the loyalty and loyalty of its current and feasible clients.