Plan de negocios para el emprendimiento OFÁHER en el cantón Guano, provincia de Chimborazo

Abstract

The present work of qualification called design of a business plan for the OFAHER entrepreneurship in the Guano Canton, Chimborazo Province with the purpose to strengthen the sales and positioning. The methods used were inductive and deductive with techniques as observation, it was applied to direct competition as Guijarro shoes and Jefferson shoes, followed by an interview addressed to the owner manager and the staff of the enterprise and the survey that applied to different potential clients, which allowed to obtain truthful information to establish objectives and strategies for each one of the plans. The main results detected were that the enterprise does not have a budget for marketing, lack of product strategies, price, place and promotion, lack of business philosophy, most citizens do not know OFAHER, finally in the financial field is detected that they are without long-term debts and their projections are favorable by the unmet demand that exists. The elaboration of the marketing, operational, organizational and financial plans were based on the FODA matrix that provides information on the needs required by the entrepreneurship, The opportunities and strengths that can be exploited in each of the strategies raised and to be executed requires a budget of $9,000.000 backed by financial indicators as the Net Act Value (NAV) which is greater than zero, a 23.46% Internal Rate of Return (IRR) and the Period of Return of the Investment (PRI) will be in 3 years, 8 months and 22 days, as a result of these values that give viability to the investment is recommended the total execution of the Business Plan.