Plan de exportación de cereales “Coris” de la Empresa Representaciones Monteverde Navas S.A. de la ciudad de Riobamba al mercado de Alemania ciudad de Hamburgo en el período 2014-2015

Abstract

This degree work is an export plan of organic cereals “CORIS” owned by the company MONTEVERDE NAVAS S.A. REPRESENTATIONS of the Riobamba city of Ecuador, to the Federal Republic of Germany for the period 2014-2015, in order to expand their market and higher yields for the company as well as generate employment in the province of Chimborazo both direct and indirect. There has been an environmental analysis, concluding with a SWOT in which it is displayed; the main opportunities and reducing income tax and the right climate for raw materials in relation to the threats has been determined that inflation could have an impact on the price of raw materials, which could increase the cost of production and therefore the price, the company also has strengths to be exploited as the existence of clear roles in the production processes and procedures, in addition to experienced staff, in relation to weaknesses marketing becomes a weakness for the low budget for this area and the lack of a communication plan. In relation to the proposal, it started showing the basic export outline, and the requirements and necessary documents for export, the consumption rate for the export of cereals was chosen because they wlii be for final consumption in the country destination in terms at the payment method, the letter of credit was preferred by the assurances that it presents and negotiating terms are FOB, meaning that the company will leave the product to the port of shipment. In relation to the study and financial evaluation, it was determined the feasibility of the Project it was concluded that it is feasible to implement it.