Elaboración de un plan de negocios para la comercialización de muebles de la empresa Mobelia de la ciudad de Riobamba, provincia de Chimborazo, durante el periodo 2014-2015.

Abstract

This proposal is the development of a business plan for marketing of Mobelia Furniture Company located in Riobamba city, province of Chimborazo, during the period 2014, 2015; with the purpose to provide competitive tools to help the growth company. The present work contains four stages; the problem, formulation and delimitation were identified in the first one, showing its objectives and justification. The concepts were based on market study in the second stage, and its components had 1ittle positioning in the market, the plant distribution and the engineering project were considered to develop the product in the technical study; the important profiles implemented by company were taken into account in the organization The financial study was carried with the evaluation and it was confirmed that project is feasible The calculation was made of the net present value giving a positive value of 7975,74 U.D.S., in the internal rate of return showed a percentage in favor 0f 18,59 percent, in the relationship benefit cost indicated that the company can cover its obligations with 1,18 U.D.S., and the recovery period of the investment was estimated in three years three months. The methodological study was conducted in the third stage in order to obtain its target population as well as information sources. The proposal was made in the fourth and final stage showing the strategies to develop and confirm the viability of business plan for the company, followed by the conclusions and recommendations to implement the business plan.