Estudio de factibilidad para el mejoramiento en la elaboración de alimentos balanceados para pollos broiler en la empresa "Balanceados Ruiz" ubicada, en la parroquia San Gerardo, cantón Guano, periodo 2014.

Abstract

This research proposes to know the feasibility for the improvement in the elaboration of poultry food for broiler chickens in the "Balanceados Ruiz" company, located in San Gerardo district, Guano Canton, techniques of bibliographic investigation and of field were used. The demand was determined for 16 key clients of Balanceados Ruiz, who consume weekly 6000 kilograms of poultry feed (start, growth and end weight) for the breeding and development of poultry production. It was determined that the installed capability of the company is proper for applying this project. In the technical study was formulated the philosophic and strategically planning of the company, it was made the marketing research, it was identified that the positive impact is greater than the negative impact, this aspect supports the feasibility project. lt was structured the organisative area_ of the company with its functions manual and regulations; in the legal aspect it based on Ecuadorian laws related with the transformation of food for animals. In the economic study was determined a total investment of 105589,46 U.D.S., costs and incomes, Income statement, general balance, cash flow, balance point. For the financia] evaluation was calculated Net present value (VAN): 13699,56 U.D.S. the relation benefit cost: 1,15 U.D.S. and the Intemal rate of return TIR: 14 percent. Concluding that the project is feasible generating social and economic benefits, and especially satisfying the clients necessities compared to the quality and cost of poultry feed.