Plan de exportación de brócoli de la Corporación Huertos Gatazo Zambrano de la provincia de Chimborazo hacia Europa - Bélgica durante el período 2013

Abstract

The completion or the thesis aims to develop broccoli export plan from “Corporación Huertos Gatazo Zambrano” of the Province of Chimborazo to Europe – Belgium, due to the fact that is not enough the level of knowledge regarding how to cope with an export to an unexplored destination, so the research problem to investigate arises as well as the problem analysis. It is helpful to find new market niches, especially when it is a market like Belgium, which maintains high product demand, like the broccoli, and that the market has a limited supply of natural resources, so dependent on imports from countries that produce broccoli. Ecuador, nowadays enjoys strong momentum as a producer and exporter of certain varieties of non-traditional products, and is in the middle Sierra region where the production of such products has increased, as en Chimborazo, where “Corporación Huertos Gatazo Zambrano” has committed to introduce their broccoli production to potential markets through strategies, in which they can demonstrate acceptance of broccoli in the market and so to earn positioning in it. In addition, the proposal that has been implemented in the plan shows the same relevance in determining the export to Belgium is financially viable, so it is recommended to promote the cultivation and export of non-traditional agricultural products in the country