Plan de exportación de calzado de acercamiento a montaña (Trekking) para hombre, de la empresa Gamos desde la ciudad de Ambato-Ecuador, hacia el mercado de Bogotá-Colombia

Abstract

The footwear export plan to approach mountain (TREKKING) mens from the GAMO S Shoe company, from Ambato City Ecuador, towards Bogota -Colombia market, started of Ecuadorian government initiative to boost exports of our country, to prove to the world that Ecuador is growing and can not only sell traditional products, but can also export other goods and services of high quality such as footwear. This secks to balance the Ecuadorian trade balance, improve country's image, increase busines5 activity and improve the quality's life of its people, with the objectives of expanding the company's market, to publicize its star product, and increase profits. The first chapter includes the export problems, generating the objectives that pursue plan, to provide the solution. In the second chapter all the required theory is defined and it is necessary to know in order to perform an export to Colombia efficiently. The third chapter made a research through a record of observation and interviews to GAMO'S Shoe Company and "DISTRIBUIDORA M ESA S. Becoming DISTRIBUIDORA M ESAS in our target market as demand requires Trekking shoe type, also by exploring on the internet states that there is an unmet demand for footwear in Colombia. The fourth and final chapter to GAMO 'S Shoe Company described, the production plan is determined, the export costs, export plan, to finally preparing financial statements that reflect the project's feasibility is established. This research finalized with conclusions and recommendations, based on the information found and has been analyzed.