Plan estratégico de comercialización para la compañía d transporte de carga pesada "Villaunión S.A.", cantón Colta, provincia de Chimborazo, periodo 2015-2020.

Abstract

The research aims to develop a strategic marketing plan for the Society of Heavy Haulage VILLAUNION SA, due to increased demand shuttle conditional on finding solutions to improve the situation of the company in the future scoring belonging on the market. The results of the analysis of the current situation of the company showed the lack of a strategic and operational model as a tool to support administrative management planning and lack of entrepreneurial vision of the partners, which has hurt the organizational development of the company. From the information obtained with the revision obtained and with the literature review, aims to make a proposal based on a corporate vision and mission, strategies and operational objectives, to contribute to the fulfillment service strategies are set, square, price and promotion, taking into account the priority needs of customers such as: punctuality, safety and competitive, aimed at improving the competitiveness and positioning of the company in the market for heavy cargo prices. It is recommended that the company Heavy Haulage VILLAUNION SA, the implementation of the proposed strategic plan, then maintain a constant evaluation and control of the activities performed in the company and arrange meetings with the staff of the organization, ensuring review and adaptation.