Plan comercial del almacén de electrodomésticos "Megaofertas" de la ciudad de Riobamba, para incrementar las ventas durante el periodo enero-diciembre de 2014.

Abstract

This research is considered a necessary tool for the optimization of resources, even more for commercial companies which require especial attention for the working capital which will be used for their operations since it is in constant movement, this must also be a perceptive tool for the decision making regarding to short-term financing and investment. This research is structured in four main stages. First it started with the theoretical support based on commercialization models and administrative tools of the companies, in this way it will be possible to have an appropriate knowledge to be applied in the company which was studied. Then, a financial analysis of the company was carried out in order to identify its current situation. Followed by the presentation of new ideas and strategies, possible scenarios for the working capital management were determined for its optimization. Afterwards some prospective indicators were determined, the ones which will be achieved if the proposed model is carried out, this indicators were checked according to the results obtained without the application of the strategies previously mentioned. Finally the conclusions and recommendations were also determined indicating the reason for each one of the proposal contents.