Proyecto de exportación de carne de cuy o cobayos en presas seleccionadas, empacadas y congeladas, desde la Corporación de Productores de Chimborazo “Señor Cuy” al mercado de New York - EEUU

Abstract

This thesis entitled: packed and frozen guinea pig meat selected pieces export project, from ¨SEÑOR CUY¨ Producers Corporation in Riobamba, to New York – USA market, has the following objectives: to generate employment and improve, the direct and indirect beneficiaries who participate in the process, familiar economy and life quality, since Ecuador requires increasing efforts to gain greater economic development. In the market research the existing demand was determined, once the marketing analysis was set, a technical study was carried out, it describes the machinery and requirements, as well as personnel, raw materials, and direct materials for the guinea pig meat export, establishing a flow chart for the production process. Regarding the export proposal, requirements, papers, certificates and procedures to be followed for the guinea pig meat were detailed, customs regulations are also mentioned, determining that the ¨SEÑOR CUY¨ Corporation matches all the demanded requirements, because the products are for their final profit in the country of destination, and finally a financial study and evaluation were, which show the export project profitability. Guinea pig meat consumers in New York, United States are well defined, they are the Ecuadorian immigrants, it is recommended to ask Ministry of Agriculture and Livestock (MAGAP) to boost the guinea pig meat production with technical support to export this nontraditional product recommending to encourage the pig meat production in the country, going from a family-business breeding system to a specifically commercial breeding system.