Plan de exportación de muebles en línea café para sala y comedor de la Asociación Centro Artesanal Huambalo Cenarhu de la parroquia Huambalo, provincia Tungurahua hacia la ciudad de México - México D.F.

Abstract

Today, all countries are focused on having a greater exportable production, because in this way they increase their incomes, developing their competitive advantages, that is how Ecuador must have new approaches of production and marketing, since the exports are based on the traditional products, therefore it is essential to give greater impetus to the exportation of new products, as is the case of the furniture industry. The following research is distributed in four main phases. As a first step were identified the company background, institutional values, organizational structure, and also were determined the objectives for the development of research work. In the second phase were analyzed the strengths, opportunities, weaknesses and threats of the CENARHU Association, in order to establish strategies for the development of the export plan. At the conclusion of the two phases mentioned above it was made a market study; to have a clearer picture and identify the wooden furniture demand on line brown for living and dining room in the city of Mexico, in order to have direct contact with the prospective buyer. In the development of the fourth chapter are considered each of the requirements and procedures for a medium sized Ecuadorian company enters into the export activity, logistics and necessary documentation for shipment abroad. Concluding with a financial diagnosis of the Association that helps to determine the practicality of the proposal Finally conclusions and recommendations were determined to get the proposal is carried out.