Plan estratégico de colocación y recuperación de cartera en la Cooperativa de Ahorro y Crédito San Miguel de Angahuana Alto Ltda. de la parroquia Santa Rosa, cantón Ambato, período 2013-2015

Abstract

The development of the thesis, which topic has been: Elaborating a Strategic Plan of Placement and portfolio recovering to reach a Financial Stability in the Credit Union or Savings and Loan “San Miguel de Angahuana Alto” From Santa Rosa ,Parrish , Canton: Ambato, Province of Tungurahua during the period 2013-2015 ,in the same has been considered the following variable; System of Financial Information, Strategic Plan of Placement and Portfolio Recovering, Economic Development of the Credit or loans Union ,Indexes of Nonperforming Portfolio, Financial Strategies of The Institution. In The First Chapter, it is determined How is the situation nowadays, in the administrative/financial structure of the credit Union or Savings and Loan “ San Miguel de Angahuana Alto”, by means of a problem diagnosis and the subsequent planning of the objectives, as well as its delimiting, that is evident the related the related with the technical situational aspect. In the second chapter contains the theoretical framework and / or referential, with reference the concepts of all the elements which describe the contents, in other words the contextual background of the topic in itself. At the end of this chapter is consigned a list of used fundamental terms. In the third chapter, it is constituted the methodological framework applied to the investigation and among its component, it is found: modality of Investigation, Types of Investigation, Population and sample, Methods and Techniques of Investigation and the gotten Outcomes. It the fourth chapter, it is made the proposal, in which is described, in a detailed form, the manner how the operative changes are going to be made, technical and administrative, that conforms the core of this work and which aim is the execution of a strategic plan of placement and portfolio recovering to reach a financial stability in the Credit Union or Savings and Loan ¨San Miguel de Angahuana Alto. In this chapter, it is made a manual description, in concurrence of the administrative aspect, as well as the financial one. The importance of the present strategic plan is for the economic development of the institution towards a future according with the levels of competitiveness controlled by the Superintendence of the Popular and Solidary Economy.