Plan de exportación de artesanías en madera de eucalipto de la Empresa “COACACH” de la ciudad de Riobamba-provincia del Chimborazo, hacia Ámsterdam-Holanda

Abstract

This thesis is an Eucalyptus Wood Handicraft Export Plan from the COACACH (Agrotourism, Agrocraft and Agricultural Corporation of Chimborazo) Enterprise in Riobamba city – Chimborazo Province, to Amsterdam – Netherlands, it started with secure and reliable data colection through books, pamphlest, modules, laws and also on the internet, on oficial pages of Amsterdam, in order to know about the market to which the exporting is directed and avoid cultural mistakes. An internal Company analysis was performed to identify its main strengths and weaknesses, then an analysis of the macro environment to establish how the variables affect macroeconomic, social, political and technological Enterprise aspects and exports to take a broad view and design the plan, taking into account the posible effects that may arise over time. Within the technical study tools that COACACH use to elaborate key chains and trains as well as the raw material required for their manufacturing were detailed, with this information a flowchart to show the artisanal manufacturing process was made; a marketing analysis was also developed in order to list the Dutch enterprises which will be the counterparts for the negotiation, and the Crystal House Corporation was chosen because it fulfills the most suitable negotiation criteria according to COACACH Enterprise interests, regarding payment, production, and export plan, the requirements: documents, certificates, and procedures to be followed for the handicrafts export were detailed. Customs procedures are also mentioned, COACACH applies consumer export bacause the products are for use and final consumption in the country of destination, the negotiation terms Incoterms are also listed and finally a financial study and evaluation was developed, at the end the exporting feasibility is proved.