Plan de exportación de panela orgánica granulada hacia la ciudad de Roma – Italia, con el fin de generar expansión comercial de la Empresa BIO CAÑA S.A, ubicada en la matriz Suncamal, cantón Cumanda, provincia de Chimborazo para el año 2014

Abstract

This rescarch is about an Export Plan for Organic Granulated Panela to Rome-Italy in order to expand BIO-CANA SA company, located in Matriz Suncamal, Cumanda Town, Chimborazo Province during 2014" There is the possibility to expand the market to other countries, taking advantage of the change in the production matrix and the prestige of the raw material our country has A total area and marketing, production in tons, productivity and local consumption diagnose was carried out. The company word and the SWOT analysis are also described For this project, it was necessary to carry out a marketing study which will identify Cumanda as the target market, here the product is promoted and bought and the supply - demand as well as the technical study are also identified. An export proposal which contains the steps to perform the respective procedures was also carried Finally, it was necessary to carry out the financial index which reflects the project variable, with this project, BIO-CANA SA company tries to cover the customers unmet demand, for this, it was necessary to use the financial indicators to evaluate the project the results show that this project is viable and its profitability is attractive for the investors, in addition the investment recovery period is under the technical parameters and the viable concept