Plan de exportación de frutas tropicales deshidratadas piña, papaya, mango y plátano de la Empresa productora “Andinas” del cantón Guano de la provincia Chimborazo al mercado de Estados Unidos para el año 2013

Abstract

The objective of this Project is to determine the feasibility to export dehydrated tropical fruits such as: pineapple, papaya, mango and banana of the “ANDINAS” Enterprise producer, belonging to Guano Canton, Chimborazo Province, to the United Estates market, Miami City for the year 2013, carrying out a study to facilitate the research process and provide the necessary knowledge that the company needs to internationalize the product, the plan for the exporting gave the following results. Through the commercial study done, the market target was identified, competitive features that the product has; the need to redesign the accomplishment and packing of the product to get more potential clients, besides a strategy to sell and marketing of the product is proposed. The financial study provide the information concerning to numbers, the investment that the company needs to archive the goal and profitability by performing the exportation, the company currently has a net income of 15.857.29 dollar’s, giving as result that is profitable company and available to reinvest the profit in machinery personnel and raw material to enter the international market with quality products. It is concluded that the company should do changes in its way and capacity of production, the company should improves packing and the way to sell the product in order to satisfy needs of clients to carry out the project and export the product to the market target