Plan de exportación de calzado deportivo para mujer, Empresa Janmart Sport, desde la ciudad de Ambato-Ecuador, hacia el mercado de Santiago de Chile-Chile

Abstract

This thesis project’s main objective is to present the procedure to carry out the export of women sports shoes manufactured by the company Janmart Sport Shoe footwear. Located in the city of Cevallos, Tungurahua Province and whose objective market is the city of Santiago de Chile in Chile, all this with the aim of expanding its market, which would allow to be known in the international market. About this product that meets international standards regulations. It can be noted that company staff has been trained constantly by their bosses; this allows the staff to be highly trained, optimizing the raw materials at its maximum capacity, which is why we can make known that residues of raw materials are used to make company keychains, this being a means of advertising, the machinery owned by the company is directly imported from Europe, being more specific directly from Germany, the company’s internal policy to preserve the environment and that is why the company uses adhesives that do not pollute the environment. Supported by research tools such as interviews, gathering information through bibliographic / link sources and observation sheets. They threw us results that indicate that this product would accomplish the acceptance planned within the market of Santiago de Chile in Chile, since the product to be exported complies with quality standardizations, durability and innovative designs, all these qualities have allowed the Chilean company Arche to be interested in import them to Chile. Note that the bilateral relations of the two countries are excellent, giving a boost to their trade balances that are favorable for both countries. For the exportation of athletic shoes for women to the Chilean market. Has been taken into account the legal aspect of the importing country as well as the exporter, documentation required, the most appropriate logistics for conducting export, Incoterms 2010, employees and the process used for this product reaches its target market. In this manner the financial analysis in this export plan indicates feasibility and implementation viability, analyzing the net income observed in the Statements of Operations indicates that carried out the export would reflect an increase in income of the company. Besides other financial indicators excel that this plan of exportation is profitable for the company Janmart Sport Shoes