Creación de una consolidadora de carga para la exportación de flores desde la ciudad de Latacunga, provincia de Cotopaxi a Miami – Estados Unidos

Abstract

The thesis "The creation of a freight consolidator to export flowers from Latacunga city, Cotopaxi Province to Miami - United States " was carried out in Cotopaxi Province, and conducted inquire about the feasibility to establish a cargo consolidator company in Latacunga city, to facilitate the shipment of merchandise to Miami and reduce costs in the export process, specially in the transportation cost which harm local flower growers. During this research it was followed an explanatory method because it attempts, in a first approximation to detect variables, relations and conditions in which the phenomenon to be studied occurs in relation to objects of study despite there are not enough information sources. In the order to develop the market study, it was used a survey that consists in a technique of gathering information of interest, from which it was possible to know more about the views and needs of flower growers in Cotopaxi. Having conducted this research process it discovered that the flower growers of this province require a consolidator able to assist flower growers with the shipment process, any product quickly, safely and offering low prices and quality service. Moreover, the financial study points out the feasibility of the project through its various indicators such as rate of the return on investment, and other financial assessment tools that confirmed the viability of the project. Finally it can be concluded that it is feasible to establish a consolidator company, in Latacunga city, because this way may reduce time and expense in the process of flowers export. Therefore it is recommended to implement the project, since the acceptance of local growers for work with a local consolidator would ease the export of flowers at low prices and maintaining international competitiveness.