Plan de exportación de frutas deshidratadas Salinerito, dirigido al mercado de Estados Unidos - New York, durante el periodo 2012 – 2013

Abstract

Thepresent research workhasdeveloped a plan ofdehydratedfruit export100% natural, which is aimedatthe U.S. market-NewYork, through Foundation GrupoJuvenil SalinasandFood andCannedFactory, located inSalinas town,GuarandaCity, Bolivarprovince, which main objective is todeliver quality productsthat settle the needs, tastes and preferences of consumers. For the Project develop were used research methods like; text, internet, participatory research and observation; for the data interpretation and interviews to the producers of dehydrated fruit in Salinas town. The importance ofexport projectis the identificationofthe idea ofa competitivemarketbetweenEcuadorand the UnitedStates,based onthe philosophyand principles of theFoundationGrupoJuvenil Salinas. Thenanalyze the behaviorandcompetition of the marketto implementbusiness strategiesthat benefit theproject´s develop. Afocused strategyis to enter themarket througha broker, so the product´s pricewill be accessibleto the consumer.Because of FUGJS website discloses the products offered for both domestic and international markets. The expected results are a mix of dried fruit El Salinerito the same which preserves a high quality and health standards for consumption. Ggenerating, income for those involved inthe business ideaand contributeto the socio-economic development of the cityand the country. It is recommended thatthis researchbeused inthe future, because, is a rentable project.