Plan de exportación de queso maduro al mercado de Bogotá Colombia de la Empresa de Productos Lácteos “El Toril” del cantón Mocha, provincia de Tungurahua

Abstract

This research project consists of the creation of a mature cheese export plan to Bogota Colombia market, from "El Toril" Milk Product Enterprise in the Canton Mocha, in order to determine the technical, economical and finance feasibility to establish an export establishment of mature cheese in Tungurahua province. The creation of the milk product enterprise can be established by developing the marketing research, technical, location, administrative and financed by its owner, Mr. Gilberto Ortiz, and it is dedicated to the production of milk products. The export plan seeks to offer directly to customer, quality mature cheeses produced. The market of Colombia offers big opportunities to the business because they permit to commerce this kind of cheese easily in different cities, thus achieving extending progressively the areas of marketing. Milk Product Enterprise "El Toril", wants to export mature cheese to Colombia created to the most diverse tastes standing out its texture and mild flavor. Cheese consumption in Colombia is via two reasons: the first, related to the products of mass consumption, and it is concerned with the variable: price and ease of serving, combined with other foods, as well as its value foodstuff. This is the reason that most of Colombian population consumes this kind of product.The second reason is given by the quality of products used in hotels, and banquet houses. Also, to whom know the products and want to satisfy a desire and to whom have the culture of consuming this kind of food. Therefore, the Milk Products Enterprise "El Toril", will have a great reception with its export production.