Proyecto de Turismo comunitario bajo el enfoque socioeconómico como alternativa sustentable de la parroquia San Andrés, cantón Guano.

Abstract

The objective was to design a community tourism project under the socioeconomic approach as a sustainable alternative for the San Andrés Cantón Guano parish. The San Andrés parish located in Chimborazo province, represents 34,28% of the population of Guano canton, its economically active population (EAP) is 44,90% It shows a low socioeconomic growth causing social and cultural problems that have made it difficult to reach an optimum level of quality of life. Those involved were villagers as service providers 104 and national tourists-foreigners as plaintiffs 114, surveys were collected information that served as a baseline, and matrices were cataloged natural attractions with potential for the creation of community tourism project. With the purpose of improving and innovating this service, tourist packages were created where the national and foreign tourist can choose the type of activity that they what, in addition they were considered accessible prices in such a way that it generates an atmosphere of satisfaction and soon return. In conclusion, San Andrés shows a scarce development due to the ignorance of the locals and the abandonment of the parish by the inhabitants, however, the area has natural tourist attractions with great potential. It is recommended to the main actors to update the diagnosis and thus determine the strategies that help to maintain the project, in the same way, the ideology with which the project was created must be maintained, which was to generate an environmental sustainability. The socio-economic growth of the parish in favor of people who have been displaced from traditional sources of work.