Diseño de un sistema de certificación de calidad para fincas agroturísticas.

Abstract

This research proposes to design an agri tourism farm quality certification system, for this purpose a technical rule was established from the review of secondary source, which consists of good practice manuals for both tourism activity as well as agricultural activity, for the structure of the norm, the tourist system was taken as a base, resulting in 4 environments, 19 criteria, and 119 indicators. Then the quality standards were validated from the technical rule through an on-site application in El Paraíso agri tourism farm located in Pedro Vicente Maldonado canton. From the results of the first audit, a farm plan was developed and implemented obtaining improvements in internal processes and giving a percentage increase in the levels of compliance with quality standards. Finally, the protocol of the certification program established, determining the Characteristics and processes of the audit, the benefits, the seal and the process of renewal of the quality certification for agri tourism farms. It is concluded that the pilot implementation of the norm in an on-site case is decisive to articulate adequately the norm, show that it is in line with the reality of the evaluation scenario and verify that the indicators meet the conditions to be evaluated for both tourism and agricultural activity. The intervention process shows that a percentage increase of 12.1% was obtained therefore the certification process allows identifying the current state of the farm to execute improvements in the short, medium and long term. Keywords: QUALITY CERTIFICATION SYSTEM - AGRO-TOURISM - AGRI TOURISM FARM.