Proyecto de investigación para trabajo de grado estudio de factibilidad para la implementación de una Empresa de Jardineria Vertical en la ciudad de Riobamba, provincia de Chimborazo.

Abstract

This research proposes: determine the feasibility of creating a company whose purpose is to implement vertical gardens on the external and internal walls of houses and buildings located in the city of Riobamba, Chimborazo province, the construction sector is analyzed, the economic growth of the country and how urban growth and pollution of the city of Riobamba affects the environment and the health of population, generating the need to create more green spaces, using non-traditional spaces. Through an analytical method, the city Riobamba was classified and surveys were applied to the citizens of the houses and buildings within the city, who were asked about personal preference and demand information, in addition suppliers, competitors, types were analyzed, of vertical gardens, plants that will be used, cost for the vertical gardening company. In general, the results of the surveys allowed establishing that business has potential for the full impetus of the study. Additionally, a technical study was conducted where the appropriate location for the company was determined; the process of design and construction of vertical gardens was specified in an integral way; legal procedures were analyzed and an important direction was given to the business plan, analyzing all the essential aspects for its correct and successful operation. Finally, costs and budgets were established to perform the financial analysis, which allowed to establish that the company is viable with a primary investment of $ 92,752, that the company will have an TIR of 25% which is greater than the 10% discount rate. Applied in the VAN. It is concluded that the company has a 63% profit.

Key words: VERTICAL GARDENS- ONE PERSON COMPANY- URBAN GROWTH