Plan de exportación de dulce de guineo de la empresa Dulces de la Abuela del cantón Baños, provincia de Tungurahua, al país Estados Unidos, estado de New Jersey, para el periodo 2012

Abstract

The project was conducted in order to know the possibility to have the export of Banana Paste produced in Baños city Tungurahua Province, to the United States, States of New Jersey is a benchmark for future studies and facilitate export processes the company “Sweet Grandma”, leading to product commercialization. Thorough related information obtained from different types of publication identifies and analyzes the market that will get our product to propose a strategy for the promotion of sales through our marketing chain, we propose to design a guide to locate the Company participation in foreign markets, since the study identified potential commercial market, competitive features, products design, financial study also points out the feasibility of the project through its various indicators such as profitability against investment, showing how conclusions of the feasibility plan for the process of production and export of Banana Paste. It is therefore recommended that the Company is in a constant progress of the product, taking into account the tastes and preferences of customers to your needs.