Plan de exportación de infusiones aromáticas de manzanilla, menta y cedrón de la Empresa Jambi Kiwa, de la ciudad de Riobamba, para el mercado de Estados Unidos, ciudad Miami, año 2013

Abstract

“Jambi kiwa Company’s Exportation Plan for chamomile, mint, and lemon beebrush infusions, from Riobamba, Ecuador to Miami, US, 2013”. This research wants to achieve an improvement to this company’s finances. Jambi kiwa needs to take its products with success to the US market. The main objective is to know the possibility of chamomile, mint, and lemon beebrush infusions produced by the company to be exported to Miami, US. The researchers applied observation and interviews to develop this research. The research also made a market research to identify the characteristics and the origin of the products, potential market, products design, and commercialization strategies to implement. The financial study shows the viability of the plan through different indicators as it is the profitability versus the investment. Applying this plan, Jambi kiwa will grow, produce more profits, and expand its local and international markets.