Proyecto de exportación de rosas de la empresa OK Roses S.A. desde Quito - Ecuador hacia Roma – Italia para el período 2013

Abstract

Ecuador is known as an exporter of agricultural products of excellent quality. Our trading history starts from the international marketing of cocoa, coffee, bananas, shrimp and in recent decades, flowers. If is true, were our Colombian brothers who migrated to our country, for fear of the guerillas and other internal problems, to buy land and develop productive extensive floriculture in Ecuador. After decades of export of this product, it has been positioned as the first non-traditional product, because the income arises. Commercially, we have been linked with traditional consuming countries, led by the United States of North America, which some years ago, evidence in various fields an economic downturn. Taking into account this phenomenon, it is vital for all Ecuadorian farms, seek new market niches to market our products and this is the main reason oh this thesis. This thesis has been carried out under the scheme of an existing production company, but it noted that the results obtained can be coupled to any company, since the processes are the same, but the management of clients and resource optimization, they make the difference.