Plan de exportación de madera de laurel al mercado colombiano, ciudad de Cali de la Industria Maderera "Condo" de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The thesis is an Export Plan of Laurel Wood to the Colombian market, to the Wood Industry “Condo” in Cali, from Riobamba city, Chimborazo province, which main objective is to show how it will affect to the this exportations to the profits of the company. It was made a SWOT, following analysis of the macro- environment, establishing how the macroeconomic, social, politic and technological variables will affect the company and the exportations. A technical study was conducted in which were described the machinery and equipment used in the company, also were detailed products that are manufactured traded, in the marketing analysis is listed set of potential customers of the product, choosing the Martinez Moreno Hnos SL Company, because it offers the most suitable purchase price for the wood Condo. Regarding to the Export Plan were detailed the requirements, documents, certificates and procedures to be followed for export the laurel thick planks, also referred to the custom regimens, determining that the Condo Wood accept the export of customer, because the laurel thick planks are used in the destination country and finally became a financial study, in which shows how profits change, implementing export activity, for this it takes 2011 period, in which increased the expenses by the export activity, and the sales variables, determining a positive change in earnings so it was concluded that the plan is feasible and is recommended for implantation.