Plan de exportación de camisetas de algodón para hombres y mujeres de la Empresa de MODAS KEMWEK de la ciudad de Quito, hacia México, Distrito Federal, para el año 2013

Abstract

The present research is about “Cotton Shirts Exportation Plan for Men and Women in the enterprise MODAS KEMWEK, from Quito city to México, Federal District, for the year 2013” which aims marketing the product nationally and internationally The exportation plan proposes to design a guide for the enterprise so it could send abroad its products for obtaining its access. In the marketing study internal and external diagnosis were made, where the products competitive characteristics were identified, the potential market, direct contact with the company target market by agreeing to restock with the importer and the distributor. The necessary documents for exporting were identified, based on the flow diagram for carrying out the process. The financial study showed the viability of the project through its various indicators such as of profitability VS investment in a 29%, thus justifying investments. Finally, it has been concluded the viability of this plan for developing exportation of cotton shirts to the target market. Therefore, it is that the company be in constant progress and improvement by training its partners or hiring the right people in the area of foreign trade, considering the need which always go hand in hand with time to comply with those established by the company.