Gestión financiera a la Estación de Servicio Puyo, del cantón Puyo, provincia de Pastaza, periodo 2013- 2014

Abstract

The aim of this degree work is an evaluation of the financial management of the Puyo Service Station, Puyo Canton, Pastaza province 2013-2014 period, to determine the efficiency and profitability in the use of resources; which it was the result of an interview with its owner and subsequent analysis to the Financial Statements; applying financial indices, techniques and research instruments, determining a decrease in profitability comparing the periods analyzed. The information presented was obtained from the accounting part of the station, many of the concepts discussed were the research result of and personal criteria based on knowledge and experience. An overview of the entity defined, the products offered, their competence and data that can define the financial performance, as relevant point is established that comparing the 2013 and 2014 took place, the economic activity rate rose but the costs and expenses increased such that the passage of 2.96% to 1.26% utility, were not reached in any of the two periods an efficiency of 100% and if maintained the trend of 2014, the owners must wait 5 years, 5 months and 20 days to recover the investment. In conclusion it should conduct periodic assessments to determine the level of compliance with the goals of marketing and as a basis for designing strategies for compliance and thus improve the rate of return.