Evaluación y propuesta estratégica de mejoramiento de los modelos administrativos en la gestión comercial de la empresa Azzorti Venta Directa S.A, de la ciudad Riobamba, provincia de Chimborazo, año 2016.

Abstract

The research proposes the evaluation and the proposal of improvement of the administrative models in the commercial management of the company "Azzorti Venta Directa S.A.", based on the analysis carried out through surveys, interviews and direct observation of the clients and SWOT analysis of the company; a research was developed, which is exploratory and descriptive in nature, for which a survey was applied to 383 company advisers. The results of the survey indicated the interpersonal relationships, the credit granted, the service provided before and after sale, delivery time and the quality of the product, are directly related to the commercial variables, such as, retention, portfolio recovery, logistics, which have an incidence in commercial management according to the administrative models that the company is using. In the comparison of the commercial variables, before and after applying of the new suggested administrative models, denotes a considerable change to growth. It is concluded that the implementation of this proposal will bring advantages to reach the proposed objectives, the reason why it is recommended to expand the new models nationwide.