Proyecto de factibilidad para la elaboración y comercialización del zapato de cuero tipo gamuzado modelo Clark de la Cooperativa de Producción Industrial del Calzado Penipe – “Calzado Vinicio” en el cantón Penipe, provincia de Chimborazo para su exportación a la ciudad de Florencia - Italia

Abstract

This thesis is a feasibility project for the development and commercialization of patent leather suede shoe Clark of the cooperative model of industrial production footwear Penipe - "Footwear Vinicio" in the canton Penipe, Chimborazo Province for export to the city of Florence – Italy. The research was also done to collect information securely and reliably through books, brochures, modules, laws, and was also investigated through the internet, official pages of Italy, about their characteristics, in order to learn about the market they are exporting, and cultural business practices. Analysis was performed within the company identifying their main strengths and weaknesses, continuing with the macro analysis, establishing how they affect macroeconomic, social, political and technological enterprise and exports, and to take a broad view and to design the plan, taking into account the posible effects that may arise over time. Upon us performing a technical study which described the production process in narrative form and through a flow chart, in the detailed market analysis on the product, market and the company chose to proceed with the negotiations in Italy. As for the export plan detailing the requirements, documents, certificates and procedures to be followed for export of shoes, also referred to the customs procedures, it was determined that the industrial production cooperative Penipe shoes - "Footwear Vinicio" is welcome to the consumer, because the shoes are for final consumption in the country of destination. They are listed as ‘Incoterms’ negotiating terms. A study that shows how it will affect the export activity of profits company, was done as the base year to 2011 and showed increased spending on exports and export sales, determined a positive change in earnings, so it was concluded that the plan is viable.